Tetra Recart enters the Italian pet food market with the CREO Mono line

Tetra Pak is bringing Tetra Recart^®, its innovative paper-based packaging solution, into the Italian pet food market through a new collaboration with the Italian start-up Paw Pack Solution for the launch of its wet dog food line CREO.

At the center of the launch is CREO Mono, a product range formulated with a single source of animal protein, designed for dogs with specific nutritional needs. With this initiative, Tetra Recart^® makes its debut in the Italian grocery sector, introducing into the pet food category a packaging solution already widely used in other food segments.

Paper-based packaging for more sustainable pet food
In recent years, consumers have increasingly focused on products that are transparent, simple and high quality, capable of ensuring the wellbeing of pets while also meeting expectations for convenience and environmental responsibility. The launch of CREO Mono reflects this trend, combining balanced nutrition for pets with an advanced packaging concept.

Tetra Recart^®, made with up to 71% paper, is FSC™-certified and designed for easy recycling through paper collection streams. The packaging also provides strong product protection while helping optimize processes across the entire supply chain.

Functional design and logistical advantages
Beyond sustainability benefits, Tetra Recart^® stands out for its distinctive rectangular shape, combining lightweight construction with structural strength. The package is designed to be easy to open, empty and reseal, without sharp edges, ensuring practical and safe handling.

Its compact design allows consumers to save space in storage and simplifies the daily management of pet meals. From a logistics perspective, the format improves transport, storage and shelf efficiency, while the modern design enhances brand visibility at the point of sale.

“We are proud to support Paw Pack Solution in this project, which demonstrates how innovative packaging can meet the evolving needs of the pet food sector,” says Riccardo Fiori, Business Development Manager, Tetra Pak South Europe. “The versatility of Tetra Recart^® enables us to help companies like Paw Pack Solution achieve their business objectives by offering solutions that not only respond to market demands but also anticipate future trends.”

Innovation for the pet food sector
For Paw Pack Solution, the collaboration represents an opportunity to introduce meaningful innovation into the pet food market.

“For Paw Pack Solution, this partnership allows us to bring real innovation to pet food, both in terms of consumer experience and environmental responsibility,” explains Christian Creati, Chief Executive Officer of Paw Pack Solution. “Choosing Tetra Recart^® means relying on packaging that helps our products stand out on the shelf, communicates the quality of our recipes effectively and meets customers’ expectations for convenience and modernity.”

Launch in retail distribution
The CREO Mono line recently debuted exclusively in stores of CONAD Nord Ovest and is already available in more than 300 retail locations across the regions of Piedmont, Valle d’Aosta, Liguria, Lazio, Emilia-Romagna, Tuscany and Sardinia.

For Tetra Pak, this initiative represents a practical example of how Tetra Recart^® can expand into new product categories, bringing to the Italian pet food market a packaging solution already proven in other food sectors.

With this launch, the company strengthens its role as an innovation partner in packaging, supporting the transition toward paper-based, efficient and more sustainable solutions across the entire value chain.

Prepared with AI assistance and edited by an industrial journalist, Maria Brueva.

www.tetrapak.com